Sponsorship
For Carling, the Reading and Leeds Weekend festivals are "very, very simply a brand strategy to recruit young males". The company wants to attract 25 to 34-year-old men whose main interests are football, music, beer and women.
My memories of Reading are all about the football, beer and women, except i went there for the music. This is why i'm going to Truck.
My memories of Reading are all about the football, beer and women, except i went there for the music. This is why i'm going to Truck.
posted by dr at 9:46 AM
2 Comments:
Bah! Truck is sold out! Any secret ticket outlets that may be able to help, eh? Oh there simply must be.
Oooh, there's some kind of a Wonka-esque magic ticket thing going on on the Truck site - http://www.truckfestival.org/index.php. Fingers crossed we can meet up for MC Lars!
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